Note: Audience sizes, platform scale, activity levels, and details reflect the period I actively supported each ecosystem when available. Current status may vary.
ServiceTitan ● Social Media Manager, Moderation
Audience Scale: Global ● 250K+ across organic social channels and customer communities
Audience Scale: Global ● 250K+ across organic social channels and customer communities
Communities & Ecosystems
Primary Focus:
Community management, content planning, moderation strategy, audience engagement, customer conversations, editorial calendar ownership, content briefs, campaign coordination, social listening workflows, and cross-functional content operations.
Community management, content planning, moderation strategy, audience engagement, customer conversations, editorial calendar ownership, content briefs, campaign coordination, social listening workflows, and cross-functional content operations.
Supporting Focus:
Creative team collaboration, asset coordination, copy refinement, organic distribution, UGC campaigns, highlights on product launches and feature updates, promotions around product, webinar, and in-person events.
Creative team collaboration, asset coordination, copy refinement, organic distribution, UGC campaigns, highlights on product launches and feature updates, promotions around product, webinar, and in-person events.
Short-form event recap video celebrating the conclusion of the customer conference.
Short-form keynote recap featuring insights from industry experts.
Executive thought leadership video highlighting an SVP's perspective on AI.
Behind-the-scenes video featuring an industry expert's perspective from the conference.
Opening day recap video highlighting AI discussions and key moments from the event.
Short-form CEO keynote recap highlighting major announcements and event takeaways.
Notable Campaign Performance
Upsell/Sales Promotional Campaign
Redesigned an underperforming promotional strategy by shifting from traditional one-off sales posts to a segmented, cross-functional campaign series that blended educational, engagement, and upsell content. As the Driver and Approver (DACI), I led strategy, messaging, rollout, and reporting.
Redesigned an underperforming promotional strategy by shifting from traditional one-off sales posts to a segmented, cross-functional campaign series that blended educational, engagement, and upsell content. As the Driver and Approver (DACI), I led strategy, messaging, rollout, and reporting.
Results:
+180% Organic CTR
+133% Engagement Rate
+200% Conversion Rate
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+180% Organic CTR
+133% Engagement Rate
+200% Conversion Rate
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Recurring Brand Content & Engagement Series
Developed a recurring educational video series around the topics customers most wanted to learn. Partnered with internal subject matter experts to create a scalable content strategy, repurposing nearly 90% of the content into platform-specific assets and tailoring distribution based on platform performance.
Developed a recurring educational video series around the topics customers most wanted to learn. Partnered with internal subject matter experts to create a scalable content strategy, repurposing nearly 90% of the content into platform-specific assets and tailoring distribution based on platform performance.
Results:
● +570% Engagement in the campaign's first year
● Became our strongest-performing recurring content series
● +570% Engagement in the campaign's first year
● Became our strongest-performing recurring content series
Promotion Through Performance
Promoted after 1 year and 5 months during the yearly promotion cycle after transforming ServiceTitan's customer community. I built the community strategy from the ground up, owned the editorial calendar for our customer community, and established an active brand presence through consistent content and engagement where none previously existed. My work also improved positive customer sentiment from 20% to over 70% and included developing training programs and standardized workflows for the social moderation team.
Promoted after 1 year and 5 months during the yearly promotion cycle after transforming ServiceTitan's customer community. I built the community strategy from the ground up, owned the editorial calendar for our customer community, and established an active brand presence through consistent content and engagement where none previously existed. My work also improved positive customer sentiment from 20% to over 70% and included developing training programs and standardized workflows for the social moderation team.
Behance ● Livestreaming Community Community Manager ● Trust and Safety Specialist
Audience Scale: Global ● 24M+ creator ecosystem ● 2.5K Discord community
Audience Scale: Global ● 24M+ creator ecosystem ● 2.5K Discord community
Communities & Ecosystems
Primary Focus:
Creator program management, creator recruitment and onboarding, creator relationship management, livestream talent coordination, creator initiatives.
Creator program management, creator recruitment and onboarding, creator relationship management, livestream talent coordination, creator initiatives.
Secondary Focus:
Oversaw areas of the Discord server content, moderation, and engagement that pertained to my role for their sub-product.
Oversaw areas of the Discord server content, moderation, and engagement that pertained to my role for their sub-product.
Paid creator collaboration supporting Adobe Behance's livestream program, including the curation of a creator's Behance profile as a key campaign deliverable.
Promotional campaign content created to showcase Adobe Photoshop through an exclusive creative project, driving livestream viewership and event registrations.
Launch communications for Adobe Behance's subscriptions feature, recruiting a hand-selected group of creators to build the platform's inaugural premium content.
Private Discord announcement supporting the launch of Adobe Behance's subscriptions feature, keeping an exclusive cohort of creators informed, engaged, and prepared throughout the program.
Notable Campaign Performance
Industry Creator Partnership
Led a multi-channel creator partnership with Vanessa Rivera (The Life of AIVAX), managing budget planning, creator outreach, stakeholder communication, scheduling, campaign execution, and reporting. Served as the primary point of contact throughout the partnership, collaborating directly with both the creator and her management team to execute a seamless cross-channel campaign. The collaboration extended beyond the initial activation as Vanessa later became a featured creator across Adobe's flagship programs and user-generated content initiatives.
Led a multi-channel creator partnership with Vanessa Rivera (The Life of AIVAX), managing budget planning, creator outreach, stakeholder communication, scheduling, campaign execution, and reporting. Served as the primary point of contact throughout the partnership, collaborating directly with both the creator and her management team to execute a seamless cross-channel campaign. The collaboration extended beyond the initial activation as Vanessa later became a featured creator across Adobe's flagship programs and user-generated content initiatives.
Results:
● Creator audience reach: 400K YouTube and 800K Instagram
● 300K+ Behance profile views
● 2,000+ livestream viewers
● Creator audience reach: 400K YouTube and 800K Instagram
● 300K+ Behance profile views
● 2,000+ livestream viewers
Exantra Team ● Community & Creative Manager
Audience Scale: National ● 24M+ creator ecosystem ● 2.5K Discord community
Audience Scale: National ● 24M+ creator ecosystem ● 2.5K Discord community
Communities & Ecosystems
Primary Focus:
Community building and growth, organic social media management, Discord community management, content creation and copywriting, graphic design and social assets, community events and campaigns, crowdfunding community management, influencer outreach.
Community building and growth, organic social media management, Discord community management, content creation and copywriting, graphic design and social assets, community events and campaigns, crowdfunding community management, influencer outreach.
Instagram collaboration featuring user-generated content that promoted Exantra World's fitness RPG through authentic community-driven storytelling.
Discord community announcement introducing a new game location and character while maintaining excitement and ongoing engagement during closed beta.
Introductory lore written to immerse players in Exantra World's universe and establish the narrative foundation for their journey.
Forum announcement introducing Exantra World's PvP game mode, clearly communicating key features, mechanics, and gameplay details ahead of launch.
Copywriting
Project Scope:
Contracted to write website copy for a popular New York City tourism company, creating destination overviews for attractions, landmarks, and guided tours. Each piece was designed to quickly introduce the experience, capture visitor interest, and communicate key information in a concise, engaging format.
Contracted to write website copy for a popular New York City tourism company, creating destination overviews for attractions, landmarks, and guided tours. Each piece was designed to quickly introduce the experience, capture visitor interest, and communicate key information in a concise, engaging format.
Crafted engaging landing page copy introducing New York City's Food on Foot Tours, blending destination storytelling with SEO-focused messaging to inspire visitors to explore the city through its diverse food culture.
Wrote optimized landing page copy showcasing The Edge observation deck, combining compelling destination highlights with search-friendly content designed to attract and inform prospective visitors.
